People only accept change when they are faced with necessity, and only recognise necessity when a crisis is upon them.
This research starts from the hypothesis that public diplomacy helps the European Union (EU) strengthen its soft power.
This discussion paper will focus on the role of the European External Action Service (EEAS) and public diplomacy.
Thirty years ago, Henry Kissinger posed the question, “Whom do I call when I want to speak to Europe?
